So, subscription now has three pillars to it, if you will. Now with the introduction of Altium 365, we needed to repackage what we call the subscription, and that’s what we’ve done. But primarily, the value they saw in it and the reason people renewed each year was really for what’s classically been considered maintenance-software updates, basically. Everybody knows the term “maintenance” in software, and so we pivoted to the word subscription then overwhelmingly that’s what people call it, and Altium users are very familiar with the term subscription. And that was associated, at the time, with pure maintenance, if you will, classic maintenance. It goes back about to the 2010 timeframe when we launched our online community of AltiumLive-not the event, but AltiumLive, the online community. It’s interesting, Andy, we’ve used the term “subscription” for many years now. You announced a comprehensive, new subscription plan for your software tools. Shaughnessy: You all had some pretty big news recently. Lawrence Romine: No, I’m vice president of marketing at Altium, but I think director of everything is probably more accurate, Andy. To download this audio (mp3) file, click here.Īndy Shaughnessy: I’m here today with Lawrence Romine of Altium, director of everything. They discuss what this means for existing and future Altium customers, and some of the drivers leading to this development, including evolving use patterns among customers during the pandemic. Andy Shaughnessy chats with Lawrence Romine about Altium’s new subscription model for their Altium 365 platform.
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